Google Ads

Page: Google Ads

Advertising

Ads

Be first when your customer is already searching

Nobody searches “plumber near me” out of curiosity. Google Ads puts your business in front of people with a specific need and their mind nearly made up.
Google Ads

Why Google

The channel with the highest buying intent

On social media you interrupt someone who was looking at something else. On Google, that person raised their hand and typed exactly what they need.

Demand that already exists

You don't have to convince anyone they need the service. You just have to be there when they look for it — and before your competition.

Precise geographic control

Show only in the areas you actually serve: a radius in miles, specific cities, or individual ZIP codes. Not a dollar spent outside your territory.

Everything gets measured

We track calls, forms and quote requests. At month's end you know how many leads the campaign produced, not just how many clicks.

Available formats

We pick the format based on your goal

They don't all do the same job. During the assessment we decide which ones make sense for your business and in what order to turn them on.

Search Network

Text ads in Google’s results. The highest-intent format and the starting point for nearly every service business.

Best for: local services, professionals, urgent needs, quote requests.

Display and Remarketing

Visual ads across millions of sites and apps. Its greatest value is showing up again for people who visited your site and didn’t act.

Best for: brand recall, recovering past visitors.

Video before or during content. Useful for explaining what’s hard to fit into a line of text, and for building trust.

Best for: products that need a demo, personal brands.

Shopping and Performance Max

Your catalog with photo and price directly in the results, plus campaigns that distribute automatically across all of Google’s channels.

Best for: online stores and product catalogs.

Our process

How we build and maintain your account

01

Research

We analyze what your customer searches for, in what words, and what a click costs in your industry and area. We also review what your competitors are doing.

02

Setup

Account in your name, conversion tracking installed, landing page reviewed, and campaigns organized by service or product

03

Launch

Several ad versions competing against each other from day one, with controlled spend while the account gathers data

04

Optimization

Bids adjusted, irrelevant searches blocked, ads refreshed, and a monthly report on what worked and what’s next.

Pricing structure

One monthly payment, split with complete transparency

The more you invest, the larger the share that goes straight into your Google ads.

The initial work builds

Creating or auditing the account in your name, installing conversion tracking, researching keywords and competitors, producing the first ads, and structuring the campaigns.

The monthly work maintains

Adjusting bids, blocking irrelevant searches, A/B testing ads, refreshing creative before it wears out, and the monthly report with next steps.

Tier 1

Up to $2,500

in monthly investment
60%Goes directly to Google Ads.
40%CyberGlobalNet's service cost: campaign management, content creation, optimization and monthly reporting.
Tier 2

$2,501 – $5,000

in monthly investment
70%Goes to Google Ads.
30%CyberGlobalNet's service cost for management, content, optimization and reporting.
Tier 3

$5,001 and up

in monthly investment
80%Goes directly into Google Ads to maximize campaign performance.
20% CyberGlobalNet's service cost for full management and reporting.

Frequently asked questions

About Google Ads

How much does each click cost?

It varies enormously by industry. A click can cost under a dollar in some fields and well over twenty in highly competitive ones like legal services or insurance. During the assessment we give you the real range for your industry and area before you commit to anything.

Does Google Ads work for a small local business?

In many cases it's where it works best. You can limit exposure to the areas you serve and compete head-to-head with much larger companies, because ads are shown based on relevance rather than budget alone.

What's the difference between Google Ads and ranking organically?

Organic ranking takes months of work and costs nothing per click, but you don't control it. Google Ads gives you visibility from day one and full control over when, where and to whom you appear. Ideally you do both — but if you need results soon, paid advertising is the way.

Do I need a dedicated web page for the campaign?

Not always, but it helps a great deal. Sending traffic to a page built for that campaign, rather than to your homepage, usually improves lead volume noticeably. We build websites, so we can handle that part too.

Can I pause the campaign at any point?

Yes. If you hit a slow season or get overloaded with work, we pause delivery and turn it back on when you need it. We do ask for a few days' notice so the account doesn't lose its accumulated learning.

Other platforms

Google isn't always the only channel

Meta Ads

Facebook and Instagram to build demand and win back people who visited.

ChatGPT Ads

Millions already ask ChatGPT what to buy. There’s still very little competition.

Free audit

Already running campaigns on Google?

We'll review your account with no obligation and tell you straight what's working, what's costing too much, and what we'd fix right away.